"Supporting role" Sang Guo surpasses "Big Brother" Sang Ye and finds "turn over password" in the new e-commerce
Release time：2023-02-07 05:24:33 source：korpimaankyynel.com author：Climate
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"Supporting role" Sang Guo surpasses "Big Brother" Sang Ye and finds "turn over password" in the new e-commerce
23 years ago, the first bottle of mulberry juice developed and produced by the Institute of Sericulture and Agricultural Products Processing, Guangdong Academy of Agricultural Sciences was born. Although mulberry has high medicinal and edible value, it is too "delicate" and cannot be stored for a long time. It has always been a "small supporting role" in the mulberry industry. In the last century, due to changes in foreign trade, the silkworm industry had to transform, and mulberry fruit began to be valued. With the unremitting efforts of scientific research experts from the Guangdong Academy of Agricultural Sciences, the processing and transportation problems of mulberry juice have finally been solved. E-commerce companies such as Pinduoduo have opened up the road of "professional transformation": mulberry juice, which used to be only available on planes, has entered the homes of ordinary people. . Mulberry leaped over the "big brother" Mulberry Ye and became the protagonist of the industry. ▲ Driven by new technologies and new e-commerce, the "supporting role" mulberry fruit surpassed the "big brother" mulberry leaf to become the protagonist of the industry. Zhan Zhao | Photo The rapid growth of e-commerce sales has driven the rapid expansion of the mulberry industry. The mulberry base has grown from Qingyuan in Guangdong and Baise in Guangxi to Panzhihua in Sichuan and Anji in Zhejiang. It will also expand to Xinjiang, Hebei, Yunnan and other places. The planting area will be expanded from 200,000 mu to 1 million mu. The combination of agricultural technology and new e-commerce has stimulated the traditional mulberry industry to rejuvenate. Facing the pressure of transformation, the processing institute decided to develop mulberry juice. The use of mulberry trees by Chinese people has existed since ancient times. The book "Shen Nong's Materia Medica" written in the Han Dynasty recorded that mulberry has the effect of "making the ears and eyes clear, whitening and not getting old". The "Compendium of Materia Medica" compiled by Li Shizhen in the Ming Dynasty recorded in detail the medicinal methods from mulberry firewood to mulberry branches, mulberry leaves, mulberry, etc. "Wait. However, in the past, the development and utilization of the value of mulberry trees mainly stayed in the silkworm industry. The breeding of mulberry trees aimed at high mulberry leaf yield and excellent leaf quality, while mulberry trees were often ignored as a by-product, and they were not distressed when they fell on the ground. . This situation ushered in a change more than 20 years ago. At that time, it coincided with the European Community's implementation of quota restrictions on Chinese silk products, which affected the national silkworm industry and forced agricultural scientific research to turn to mulberries. "I hope to get out of the rut that mulberry is only used as a traditional Chinese medicinal material, and cultivate it as a kind of fruit." According to researcher Xu Yujuan, director of the Institute of Sericulture and Agricultural Products Processing, Guangdong Academy of Agricultural Sciences, mulberry itself has a high juice content. Nutrients are also very rich, very suitable for making juice. The research institute has set its direction on the research and development of mulberry juice. To solve production problems, mulberry juice has become an air drink. The research direction has changed, and the mulberry varieties that have been selected in the past are not applicable. "Guangdong University 10" stood out and entered the field of vision of scientific researchers. "'Da 10' fruit is large and seedless, with high water and anthocyanin content, and is an excellent raw material for processing." After reviewing a large number of documents and repeatedly demonstrating, researchers decided to use "Yueyu Da 10" as the source of mulberry juice. Raw fruit. ▲ Mulberry is a treasure all over the body, but it is too "delicate", resulting in a long-term "supporting role" in the industry. Zhan Zhao | Photo The problem of seed selection has been solved, and the research and development has just started. In the process of large-scale production of mulberry juice, it takes only a few hours for mulberry fruits to change from fresh picking to poor quality, and the important nutrients such as anthocyanins and flavonoids rich in mulberry fruits can be easily removed during the heat sterilization process. Destroyed, resulting in loss of nutrients and poor taste. In the face of these problems, after day and night of scientific research, the Processing Research Institute has obtained a number of independent intellectual property rights of mulberry juice processing technology. In 1999, the first batch of mulberry juice was industrialized. Xu Yujuan led the workers to set up beds in the boiler room of the workshop, and took care of them 24 hours a day to ensure that the quality was flawless. The first bottle of "mulberry juice" was successfully born, and the industrial production of mulberry juice was realized for the first time at home and abroad. After that, the institute started the research and development of mulberry fruit intensive processing series products. Among them, "Bao Sang Yuan" mulberry juice boarded the plane of China Southern Airlines in 2003 and appeared in the public's field of vision as an "air drink". In 2016, the Sericulture and Agricultural Products Processing Research Institute of Guangdong Academy of Agricultural Sciences introduced partners, as one of the shareholders, it is still the owner of Baosangyuan Company. Technical support unit. In 2021, in the face of competition from many brands of juice, Baosangyuan began to develop an online market, among which the Pinduoduo platform is an e-commerce channel they value very much. Wang Xiaolin, managing director of Baosangyuan Health Food Co., Ltd., believes: "The new Baosangyuan meets a new e-commerce business, and there is a good chemical reaction between the two." After starting operations on the Pinduoduo platform, Baosangyuan found that , consumers on the platform have strong demand for agricultural products and healthy products, and soon mulberry juice, dried mulberry fruit and other products are "selling out". ▲On the new e-commerce business, mulberry juice flew from the air to the homes of ordinary people. Zhan Zhao | Photo "In the past year, Baosangyuan's sales on Pinduoduo increased by about 400%, and the sales of some products increased by dozens of times. Mulberry juice, an 'air drink', with the help of the power of new e-commerce Flying to the homes of ordinary people.” Wang Xiaolin said that the repurchase rate of consumers on Pinduoduo platform is close to 20%. Mulberry juice connects farmers and technology to help rural revitalization The sales growth driven by e-commerce platforms in turn forces companies to expand production capacity. Previously, Baosang Garden has established planting bases in Qingyuan, Guangdong, Baise, Guangxi, Panzhihua, Sichuan, Anji, Zhejiang. By then, the size of the Baosang Garden planting base will expand from the existing 200,000 mu to 1 million mu. These planting bases adopt the operation mode of "company + technology + cooperative + farmers". The research institute provides high-quality germplasm resources, production and processing technology, the cooperative organizes local farmers, and Baosangyuan is responsible for stable acquisition. ▲With the hot sale of mulberry juice, the planting area of mulberry trees in Baosang Garden will increase from 200,000 mu to 1 million mu. Zhanzhao | Shebao Mulberry Garden not only brings good germplasm resources, but also promises farmers to purchase fruits unconditionally, which relieves farmers from worries. The output value has increased from a few thousand yuan to 10,000 to 15,000 yuan. In addition, Zhonghe Baosang is also building a "super factory" of 200,000 square meters in Huzhou, Zhejiang. After the plant is put into operation, it will greatly enhance the processing capacity of mulberry. At the same time, it will also carry out the extraction and utilization of natural products such as mulberry leaves and mulberry branches, forming a new industrial chain. Researcher Liao Sentai, Secretary of the Party Committee of the Guangdong Academy of Agricultural Sciences, said that the Institute and Baosang Garden have developed mulberry juice for decades, conquered the production and preservation technology of mulberry original juice, from breeding, key processing technology research and development, new product development to industrialization development , has formed a complete industrial chain, driving the development of the national mulberry industry, the future research institute and Baosang Garden will also explore more functions of mulberry mulberry leaves and develop higher-end products. Driven by the joint efforts of agricultural technology and Pinduoduo, the traditional mulberry industry has been rejuvenated.
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