The heart is too soft to spit out the seeds, Yunnan Binchuan "soft-seed pomegranate" landed on the Pinduoduo Super Farmer's Festival
Release time：2023-02-07 05:18:44 source：korpimaankyynel.com author：Forest
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The heart is too soft to spit out the seeds, Yunnan Binchuan "soft-seed pomegranate" landed on the Pinduoduo Super Farmer's Festival
"The pomegranate branches are graceful and the pomegranates are rich, the pomegranate membrane is light and the pomegranate is fresh. You can admire the jade peach trees in Yaochi, and the peach trees and red cheeks have been around for a thousand years." The pomegranate in clothes" jumped in front of her eyes. It is the season when pomegranates are ripe, and when you walk into every trail in Binchuan, you will be greeted by the aroma of fruit. Pick one and peel it off, throw a few into your mouth, the seeds are soft and sweet, and the juiciness turns into slag. Tunisian high-quality soft-seed pomegranate has become one of the best pomegranate varieties after several generations of domestication. Duoduo's 4th Agricultural Commodities Festival flew to consumers all over the country. Now is the harvest season of Binchuan soft-seed pomegranates, and the pomegranates in the mountains and plains are very gratifying. Zheng Fuli/Photo "Fruit City" Binchuan Building a first-class fruit town Binchuan is located in the northwest of Yunnan Province, on the south bank of the dry-hot valley of the Jinsha River. Due to its unique resource advantages in hot areas, it has won the titles of "National Brand" such as "Hometown of Fruits in China" and "Hometown of Chinese Grapes". "Binchuan Soft Seed Pomegranate" and "Binchuan Red Grape" have also been successfully registered as "China Geographical Indication Certification Marks". The data shows that in the first half of 2022, the total area of Binchuan County’s characteristic high-quality fruits, mainly grapes, citrus, and soft-seeded pomegranates, reached 334,200 mu, with a total output of 216,900 tons and a total output value of 1.592 billion yuan, accounting for 1.5% of the total agricultural output value. 45.09%. Tunisian soft-seed pomegranate was introduced from Tunisia to China in 1986. In 2012, Binchuan County Farmers' Pomegranate Research Association introduced Tunisian soft-seed pomegranate and promoted its cultivation, making the Binchuan pomegranate industry develop by leaps and bounds. After ten years of planting development, the planting scale of Tunisian soft-seeded pomegranate in Binchuan has exceeded 100,000 mu. The pomegranate industry has become the follow-up industry and characteristic industry of the county's grape and citrus-based fruit industry. The soft-seed pomegranate brand is exported to major and medium-sized cities across the country. Yan Hu, president of Binchuan County Farmers' Pomegranate Research Association, introduced that Binchuan pomegranate has the advantages of early fruiting, high yield, good product quality, and long supply time for fresh fruit. Binchuan soft-seed pomegranate sugar can reach 18, which is better than other production areas; its skin is relatively thin, easy to peel, and has a sweet taste, and there is really no need to spit seeds. "You can eat it one by one." In recent years, with the expansion of sales channels, many businesses have moved Binchuan soft-seed pomegranate to sell online, which has played an important role in the construction and development of the Binchuan soft-seed pomegranate brand. The popularity continues to increase. "Our association has been selling Binchuan soft-seeded pomegranates since 2014," said Yan Hu. "We just want to sell Binchuan pomegranates well through various channels and forms." Now, the Binchuan County Farmers' Pomegranate Research Association is assisting the majority While the growers are developing pomegranate planting well, combined with the development of the pomegranate industry in Binchuan, new varieties of pomegranate such as "Angel Red" and "Huaguang" have been introduced for experimental and demonstration planting, and the structure of pomegranate varieties has been adjusted to promote agricultural production and farmers' income. Yan Hu said that after nearly three years of experimental planting, it was found that although the two newly introduced pomegranate varieties are basically the same as Tunisian soft-seed pomegranate in terms of technical management, their quality is better than that of Tunisian soft-seed pomegranate. "We are also looking forward to the launch of new varieties in large quantities, bringing surprises to consumers who like pomegranates." Yan Linying once returned to his hometown after graduation and sold 50 tons of Binchuan purple garlic in one day. Zheng Fuli/Photo "The darkest girl in the village" Determined to sell Binchuan specialties to the whole country Yan Linying is 25 years old this year. After graduating from Southwest Forestry University last year, she resolutely returned to her hometown of Binchuan. She laughed and called herself "the darkest girl in the village", Determined to sell Binchuan's "local goods" through e-commerce platforms. During the epidemic in 2020, local garlic was once unsalable. Yan Linying, who stayed at home to take online classes, began to sell garlic on Pinduoduo with the mentality of giving it a try. At first, there were at most three or five orders per day. After figuring out the tricks of e-commerce operation, the orders of the store continued to soar, which opened up sales for the garlic of many local farmers. As early as 2008, when the garlic business was just picking up, Yan Linying's father, Yan Bijun, established an agricultural cooperative with five local villagers, and distributed dividends every year according to the members' contribution rate. Last year, the cooperative paid more than 1.26 million yuan in dividends. In 2002, the cooperative was also selected into the organization list of "National Farmers' Cooperative Demonstration Society". "I chose business administration in college. I planned to go to a big city after graduation, but I never thought of coming back to sell garlic." Yan Linying said that after the unsalable garlic was sold, the villagers of the cooperative finally revealed that they had not seen it for a long time. Her smile really touched her and made her make up her mind to return to her hometown after graduation. Through the study and struggle in the e-commerce industry, Yan Linying once became the TOP1 merchant of garlic category on Pinduoduo platform. Now, she has a new idea: Since she has some experience, she can simply move other categories of Binchuan to the Internet and sell them. This year, her store has added a new category: Binchuan Soft Seed Pomegranate. "Soft-seed pomegranates can be said to be a blessing for pomegranate lovers. You don't need to spit out the seeds, and they burst when you bite." Yan Linying also likes to eat Binchuan pomegranates. Binchuan Soft Seed Pomegranate has a sweet taste, and the aroma and sweetness of the fruit are just right in the mouth, not too sweet to be greasy. Yan Linying said that around the Mid-Autumn Festival, soft-seeded pomegranates are a hit on the Pinduoduo platform. "Now is the Pinduoduo Farmers' Festival, if we can try to succeed and stick to it, it will be very helpful to increase the income of the members and train our own team." "But fruit is still more squeamish than garlic. "In the first attempt, Yan Linying found the problem. Fruit is more likely to be bumped, and has higher requirements in terms of packaging, transportation and timeliness. Fortunately, with the previous accumulated experience, Yan Linying and the team gradually explored a more suitable sales method for pomegranates. Now, Yan Linying's e-commerce team has grown to a small scale, including 10 anchors. In front of a pomegranate tree next to the warehouse, the live broadcast started. The anchors introduced pomegranates skillfully, and even "squeezed pomegranate juice with their bare hands" in the live broadcast room, showing consumers the characteristics of Dali soft-seeded pomegranates intuitively. "In Binchuan, there are quite a lot of our 'second-generation farmers'." Yan Linying said that many "second-generation farmers" have returned to their hometowns to take over the family's farming after graduation. "Our e-commerce operation team is also larger than before. Many small partners come from the surrounding villages, most of them are twenty-five or six years old. We cultivate from scratch, and we work hard and grow together." "I am very lucky to stand in On the shoulders of my father, starting a business is better." Yan Linying introduced that many young people in the local area have operational skills, but lack the foundation of supply chain. If they can integrate their capabilities and join the army of e-commerce entrepreneurship, it will definitely promote Binchuan's various industries. Specialty agricultural products have reached a new level. During the "Super Farmer's Day", the sales of soft-seeded pomegranates in Binchuan, Yunnan increased rapidly. Zheng Fuli/Photo "Super Farmer's Day" helps consumers to eat more affordable pomegranates from Binchuan, the country of origin Wanjia, Pinduoduo's 24-day "Super Farmer's Festival" is about to end, and the "Harvest Festival" quietly begins. Many high-quality agricultural products of origin have ushered in their home sales on Pinduoduo. "Everyone has a high awareness of Sichuan Huili soft-seed pomegranate, but the Yunnan production area is a rising 'new star', which has been growing year after year." The person in charge of Pinduoduo Farmers' Festival said that this year's "Super Farmer" Goods Festival", the largest merchants in Binchuan, Yunnan, which have settled in Pinduoduo, increased by more than 300% compared with last year. The platform has carried out extensive one-to-one matching and guidance training for these leading merchants, and has given traffic inclinations and subsidies, which has played a major role in promoting online sales in Yunnan production areas. A new variety locally named "Angel Red" is currently being planted on a larger scale and is expected to be sold on a large scale on the platform next year. Since August 2019, Pinduoduo has held the Agricultural Commodities Festival for four consecutive years, and the radiation production areas have expanded from 500 in 2019 and more than 1,100 in 2021 to nearly 2,000 today. In this Agricultural Commodities Festival, in addition to investing tens of billions in subsidies on the basis of "zero commission" for agricultural products, and resources such as instant killing of 10,000 groups, the platform also extensively carried out live broadcasts of agricultural products to drive sales in advantageous agricultural production areas and enhance brand agricultural products. The reputation and influence of products and landmark agricultural products. "Good agricultural products must not only be produced, but also sold. We start from farming and innovate 'farmland cloud fight' to promote large-scale 'production and consumption docking' of high-quality agricultural products." The above-mentioned person in charge said that this year is the "super agricultural A total of 1.5 billion supporting resources have been invested in the "Goods Festival" to help the "Southern Fruits and Northern Grains" accelerate the upward trend, and share the joy of autumn harvest with farmers, consumers and businesses.
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