"Digital mooncakes" sell for tens of thousands of yuan! If you can't eat it, what's the use of buying it back?
Release time：2023-02-07 06:33:44 source：korpimaankyynel.com author：Climate
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"Digital mooncakes" sell for tens of thousands of yuan! If you can't eat it, what's the use of buying it back?
The Mid-Autumn Festival is approaching, people are hoping that they can reunite with their families in this festival, and they are also preparing all kinds of food and delicacies needed for the festival in advance. Since food and delicacies are mentioned, the Mid-Autumn Festival cannot fail to mention moon cakes. After years of rapid development, every year in the moon cake market, major manufacturers come up with frequent tricks and innovations, and moon cakes of various sizes, shapes and flavors emerge in an endless stream, which simply makes people dazzled. This year, in the mooncake market, another "digital mooncake" has emerged, and many listed companies, time-honored merchants and mooncake production bases have followed suit, expanding the competition in the mooncake market directly to the "Metaverse". Moreover, when promoting "digital moon cakes", "zero sugar, zero calories and zero fat" and "no satiety" are widely used as promotional slogans. Some mooncake manufacturers have also launched a marketing model of giving away digital mooncakes when purchasing physical products, opening up a cross-border consumption method for enterprises to "Metaverse", attracting the attention of many consumers, especially young groups and trend players. According to relevant media statistics, at present, some domestic digital collection platforms related to "Metaverse" have successively issued "digital mooncakes", such as Ali's scouts, Yuannu Technology, Zhiyin Shuzang, Datang Shuyi, etc. Issue prices range from a few hundred dollars to several hundred dollars. For another example, last year Taobao launched a customized NFT digital mooncake activity, and it was limited edition. Finally, this "digital mooncake" has attracted much attention and sought after in the second-hand market, and one of them has a listed price of 50,000 yuan. Since the word "digital" is mentioned, it means that it is a completely different way of existence from entities. Focusing on "digital mooncakes" actually means that there is no physical mooncake at all, but a kind of existence that exists in the Internet. The "virtual moon cake" in the book must not only see the existence of the entity, but also cannot eat it, so why would anyone buy it? As the first NFT "digital mooncake" in my country, it essentially uses a blockchain technology. Using this NFT blockchain technology, every digital product issued can be linked to a specific area on the network. The blockchain is mapped to achieve "one-to-one", so that this digital product has a unique serial number on the network. Once digital products form this "serial number" identification on the network, it means that they cannot be tampered with, cannot be divided, and cannot be replaced with each other. It is based on this characteristic that digital commodities with NFT digital serial numbers become an excellent carrier for digital artworks on the Internet, and have the on-chain power that cannot be tampered with and has a unique identity on the blockchain. Therefore, in a sense, "digital moon cake" is no different from the application principles of blockchain such as "Bitcoin", digital finance, and digital insurance. The Mid-Autumn Festival and the Spring Festival are both traditional festivals in my country. It has become a common wish for people to go back to their hometown to visit relatives and friends. During this process, bringing some gifts and gifts has become a must-have choice to support the lively and reunion of the festival. Therefore, items such as pastries and moon cakes inevitably have certain social attributes. Everyone may have such a feeling that the gifts I bring when I visit relatives and friends should be as different as possible from those given by others, which means that the phenomenon of homogeneity should be avoided as much as possible. With the development of Internet technology, the consumption upgrade of moon cakes, on the basis of "delicious and good-looking" in the past, has gradually put on the label of "interesting, fun, and novel", so the relevant manufacturers, one On the one hand, it is necessary to make the moon cakes produced by itself clearly different from other moon cakes, and on the other hand, it is necessary for people to remember the moon cakes they produce at a glance. Under such a development trend, "digital mooncakes" just meet this demand. Although they cannot be eaten, they have a place on the Internet, a unique storage unit, which can be taken out for "bathing" at any time and given away at any time. , trading at any time, etc., to meet people's needs for the novelty, investment and topicality of the "metaverse". "Metaverse" is a new concept, which is the product of the gradual development of the Internet, people's needs for life and spirituality to a certain extent, and "digital mooncake" is just a microcosm of its development, which itself is the use of blockchain technology. The development of an Internet digital product, as long as it does not violate relevant laws and regulations, should be understandable, and people will definitely have a process from recognizing it to accepting it and then applying it. Because this method may be a marketing method for enterprises, and of course it may also be a "track" for enterprises to compete for the "metaverse" in the future, but when we participate in it, we must keep our eyes open. The sky-high price of "digital mooncakes" that are hyped on this topic must be vigilant, without judgment, and blindly investing in it, it is very likely to encounter price fluctuations like some other blockchain products, and in the end, it may be lost. Treat rationally. #有Digital mooncakes are priced as high as tens of thousands of yuan# #“Digital mooncakes” are priced as high as tens of thousands of yuan# #Number One Weekly#
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